Significance of Structured Data in SEO

Neelam Singh

Updated on:

Structured Data in SEO

In the world of search engine optimization (SEO), structured data is becoming increasingly important. Structured data refers to a standardized format for providing information about a page and classifying the content on that page. This structured data is used by search engines to understand the content of a page better and to display rich snippets in search results.

Understanding Structured Data

Structured data, also known as schema markup, is a standardized format for providing information about a webpage’s content to search engines. It helps search engines comprehend the context and relationships within the content, leading to more accurate and informative search results. While it doesn’t directly impact rankings, It enhances the way search engines interpret and display your content in the search engine results pages (SERPs).

Why Structured Data is important in SEO?

Structured data is significant in SEO for a number of reasons. First and foremost, it helps search engines to better understand the content of a page. This can lead to improved visibility in search results, as search engines are more likely to display pages with structured data in rich snippets. Rich snippets can include additional information such as ratings, reviews, and pricing, which can make a page more appealing to users and increase click-through rates.

How It Works

Google relies on structured data it discovers on the internet to comprehend what’s on a page. This data helps Google not only understand the content of the page but also collect information about various things like people, books, or companies mentioned in the markup. For example, consider this structured data snippet found on a blog page, providing details such as the blog title, the author, and other relevant information.

“@context”: “”,
      “@type”: “Blog”,
      “name”: “Building Trust in Relationship”,
      “author”: {
        “@type”: “Person”,
        “name”: “Neelam Singh”
      “datePublished”: “2023-10-21”,

       “Image”: “”
      “description”: “Building trust in a relationship

When it comes to the way you structure information for search engines, there’s no one-size-fits-all answer. Google suggests using JSON-LD, which is a type of code that makes it easier to display your content dynamically. It’s simpler to use, especially if you’re using Google’s Structured Data Markup Helper.

Google also recognizes other methods called Microdata and RDFa. These use HTML to organize data on your page. Microdata is usually placed in the main content of the page, while RDFa can be used in both the page header and content.

However, JSON-LD is often considered simpler because it’s placed only in the page header. This means, that for certain types of information, using JSON-LD can be easier because you don’t have to deal with extra details in the page’s HTML.

In the end, the best choice depends on the kind of data you want to include, how it benefits your website, and what’s more convenient for your team.


In conclusion, structured data is of significant importance in SEO. It helps search engines better understand a page’s content, improves the user experience, and can lead to increased visibility in search results. As the importance of structured data continues to grow, website owners and SEO professionals need to ensure that their websites are using structured data effectively to stay ahead in the competitive world of search.